"Our new campaign will show that we are not just looking to sell merchandise; we are looking to sell an experience."
Mike Boylson, Penney's chief marketing officer, notes that "by focusing on life's little moments, we are able to show our customers how we can enhance their everyday lives, helping them make each day richer and more inspiring."
JC Penney's new "Every Day Matters" ad campaign shows they are drinking Kevin Robert's Lovemark Kool-Aid and attempting to "cultivate deeper, more emotional and enduring" relationships with their customers.
Customer Experience is hot, but do large corporations have the courage to make it a priority? Will they be able to follow through at all touchpoints of customer interaction? Only time will tell...
P.S. Sorry for the blurry photo - the campaign doesn't go live until the end of the month and when it does, I'll update with a better image.
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