The interesting thing about the the video from will.i.am in my recent post is that it was created without any input, direction, or request from the Obama campaign.
As will.i.am tells it:
"I was sitting in my recording studio watching the debates...
Torn between the candidates...I was never really big on politics...
and actually I’m still not big on politics...
And then came New Hampshire... And i was captivated... Inspired...
I began making this song...
I came up with the idea to turn his speech into a song...
I wanted the inspiration that was bubbling inside me to take over...
so I called my friends...
and they called their friends...
in a matter of 2 days...
We made the song and video...
Usually this process would take months...
a bunch of record company people figuring out strategies and release dates...
interviews...
all that stuff...
but this time i took it in my own hands...
so i called my friends sarah pantera, mike jurkovac, fred goldring, and jesse dylan to help make it happen...
and they called their friends..
and we did it together in 48 hours...
and instead of putting it in the hands of profit we put it in the hands of inspiration...
You know you're delivering an impressive brand experience when your fans start creating their own ways to refer more business to you and promote your goals/dream/agenda.
After I sent out the video, my good friend and work colleague Berit sent me the following images created by Shepard Fairey - a well known artists of "Obey Giant" fame who specializes in the prolific stickering and flyposting of propaganda-style images.
Not only are these beautiful posters with powerful imagery, but once again, they were created by a "fan" who wanted to lend his own creativity to the cause. As he tells it:
"I first became interested in him [Obama] in 2004, after his speech at the Democratic convention and have been impressed with him ever since. I think I'm a pretty good judge of character and my feeling about Barack is he stuck his neck out by being against the war, he always seems to speak his mind whether it's the popular position or not and he just seems like he follows what he believes in, which impresses me. So I decided I'd support him and put up my own money to do so. Some people asked me why I don't wait until he's got the Democratic nomination, but if you want a candidate to win, why not try your best to ensure he actually gets the nomination? "
So here's the ultimate question: How many of your customers, supporters, donors, etc. would put their own time and money into creating amazingly creative campaigns to promote your cause?
If you struggle to answer that question, maybe you should start by thinking about how much you inspire them? Just a thought...
P.S. While the posters are sold out and there are no plans to print more, you can download a B/W version from Obey Giant here.
