After deciding that I wanted to start a blog, I needed to figure out the easiest and fastest way to do it – so as to support my Version 1.0 philosophy.
I quickly narrowed my options to Typepad, WordPress, and Moveable Type.
Moveable Type was taken off the list because it requires some basic programming knowledge. Version 1.0 requires speed and ease of use – hence, no Moveable Type.
That left Typepad and WordPress.
On Typepad’s “Why Typepad?” page they note that some of the biggest names in blogging use Typepad – including Malcolm Gladwell (The Tipping Point) and Scott Adams (Dilbert). One of the best business writers out there, Seth Godin also uses Typepad.
Years ago I had the chance to chat with the then C.E.O. of K.B. Toys. I have many fond memories of hours spent cruising the aisles of K.B. Toys looking for the newest Star Wars toys, LEGO kits, and G.I. Joe action figures. I imagine you might have similar memories…
The thing I remember most was the C.E.O.’s story of how K.B. Toys found store locations around the country. They would meet with the developers of a new mall and say, “Where is the Sears store going to be located?” If the developers said, “Here” – K.B. Toys would lease the retail space immediately next to the Sears location. If the developers said, “Sears doesn’t have a store in our mall” – K.B. Toys would move on to the next mall.
The C.E.O. explained that K.B. Toys would use all of the market research Sears had used – without paying a single cent for it. They had figured out that the audience they wanted to reach was similar to the audience Sears wanted to reach and if it was a good enough location for Sears to build a store, it was a good enough location for K.B. Toys!
So Seth, and Malcom, and Scott – thanks for being my “Sears” ;-)
